work samples
Below, you can find a small selection of content & campaigns that I’ve worked on in the past.
Blogs & Articles
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Blogs & Articles •
Campaigns
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Campaigns •
Hubble: ‘should we ditch the office?’ survey
I planned and executed this survey project from start to finish on a shoestring budget. It successfully engaged our target audience at a hugely challenging time for our industry (first lockdown), secured 30+ backlinks, and generated unique, data-driven content across that could be repurposed in various ways over the following 6 months.
Coconut: ‘the landlord that software forgot’
This 16-page downloadable resource is an example of the quarterly lead generation content we produced and distributed across a mix of organic and paid channels. These generated a reliable and scalable source of high-quality MQLs for our sales team, and this campaign in particular was instrumental in increasing brand awareness of a new product we were offering.
Social media
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Social media •
Hangframe: Instagram account management
Though we were unable to ultimately launch this climbing product, the Instagram account I managed generated 1,000+ pre-launch signups from scratch in just a few months, via a mixture of organic and paid social—achieving a cost per lead across paid channels of just £0.18.
Coconut: company linkedIn account management
LinkedIn was a key channel for Coconut’s B2B accountant offering, and served as a key platform for us connect with customers and prospects through a combination of informative content, product marketing, and company news. Check out Coconut’s feed between May ‘22 and Mar ‘23 for examples of my copy.
If there’s anything else you’d like to see, please don’t hesitate to ask. I’ve worked with a variety of brands across different industries, and can share relevant case studies in our initial call.